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samick
Description
Official Website Greg Bennett Guitars :
For almost 40 years Samick has manufactured product for the leading brand names in the guitar business. In the process, we learned a great deal about not only what goes into a great guitar, but how to produce it at an affordable price. We also realized that the ability to produce quality product at an affordable price was only half the equation.There needed to be an all out effort to develop a powerful new identity for the product and our company.
We needed an entirely new line. For this enormous task, we called on Greg Bennett, an industry marketing and design veteran of almost 30 years. Greg’s experience in high level marketing positions with the industry’s leading manufacturers and retailers, coupled with a formal design and performance background, made him uniquely qualified.The challenge was to take the majority of credible design or style categories and design product that in effect paid tribute to the original designs while creating a new and unique perspective ...
For almost 40 years Samick has manufactured product for the leading brand names in the guitar business. In the process, we learned a great deal about not only what goes into a great guitar, but how to produce it at an affordable price. We also realized that the ability to produce quality product at an affordable price was only half the equation.There needed to be an all out effort to develop a powerful new identity for the product and our company.
We needed an entirely new line. For this enormous task, we called on Greg Bennett, an industry marketing and design veteran of almost 30 years. Greg’s experience in high level marketing positions with the industry’s leading manufacturers and retailers, coupled with a formal design and performance background, made him uniquely qualified.The challenge was to take the majority of credible design or style categories and design product that in effect paid tribute to the original designs while creating a new and unique perspective ...
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Date
Feb 3, 2005
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Link ID
862
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