Ernie Ball is an unlikely executive. He regards profit-and-loss statements as necessary distractions, and he never does market surveys to determine whether products on the drawing board would succeed. He has earned his reputation by following his instincts. "If it feels right, I know it will sell." Over the years, that philosophy helped Ernie turn his company into a worldwide success. The company's products can be found in more than 5,000 music stores throughout the USA, and are exported to 68 countries.
His high standards and no-nonsense approach have attracted the world's greatest guitar players to his products. The list of musicians who have made music using Ernie Ball strings, accessories, or instruments includes: Pete Townshend, Jimmy Page, Paul McCartney, George Harrison, Keith Richards and Ron Wood of the Rolling Stones, Glen Frey, Joe Walsh and Don Felder of The Eagles, Jeff Beck, Albert Lee, Eric Clapton, Steve Morse, B.B. King, Steve Lukather, Carlos Santana, Mark Knopfler of Dire Straits, along with members of U2, The Pretenders, AC / DC, and Fleetwood Mac.
The new generation of guitar heroes using Ernie Ball products ensures that the company will play a vital role in the world of music throughout the 90's and into the next century. These players include Metallica, Mike McReady and Stone Gossard of Pearl Jam, Slash of Guns and Roses, Jerry Cantrell of Alice in Chains, Kim Thayil and Chris Cornell of Soundgarden, Kenny Wayne Shepherd, as well as members of Live, Collective Soul, 311, Bush, Nine Inch Nails, No Doubt, Smashing Pumpkins, Matchbox 20, Sugar Ray, Reel Big Fish, Social Distortion, Pennywise, Lagwagon, and the Descendents ...
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Sabine, Inc., located in its new international headquarters in Alachua, Florida, manufactures professional audio equipment essential to live, installed and recording sound venues large and small. Sabine's FBX Feedback Exterminator® is the industry standard for transparent, feedback-free sound. Sabine True Mobility® wireless microphones systems (with built-in FBX®) give performers the clearest sound and maximum mic mobility. Sabine’s Music Accessories division manufactures some of the best-selling musical instrument tuners and accessories in the industry.
A graduate of the University of Florida's School of Engineering, Sabine founder and CEO Doran Oster built the company based on innovation and quality. "Some people go into business distributing other people's products, or making products that are similar to everyone else's product, but cheaper," Oster said. "That's what I call a 'me too' product. We don't have the resources to do things cheaper than our international competitors. A Sabine product has to be something new or something substantially better than what's on the market."
Sabine, Inc. began as a guitar repair/flute manufacturing shop in 1971 in Gainesville, Florida. The company added accessories and guitars to the retail store's inventory and with a special attention to customer service, Sabine Music Center soon became the largest music and instrument retailer in North Central Florida.
Oster refocused the company back to manufacturing with the invention of the "best capo ever made." Emphasis on manufacturing continued with the introduction of the company's first electronic product, the MT-4001 quartz metronome.
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