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vero
Description
Vero Amplifiers Inc.
...was incorporated in 1997. The company was formed in the interest of raising the level of musical instrument amplifiers both in sound and appearance. Here is a photo of our first cabinet design. Shortly thereafter, we developed our Console Series amplifiers which consisted of the Paramount, Paramount Club and Gotham models.
WHAT DOES VERO MEAN: Vero is an Italian word. Translated to English, it means true. It is our intent to always do business on every front with that in mind. Although Vero is not yet the most recognized amplifier brand name, it does stand for something which has long been lost to those brand name companies. Quality. For too long now, some popular amplifier companies have been coasting on the momentum of good names built decades ago. They have improved on the economies of mass production but at the cost of quality. Quality of construction and quality of tone. They routinely come out with new products touted as being the next great thing but the truth is that they are not selling the next best thing. They are actually selling the IDEA of the next best thing which is the magic that advertising provides. Hypnosis. It is our desire to break that spell. Most mass produced amplifiers do not rise above being just plain mediocre. In 6th grade, we might have thought that an adjustable wrench is the best tool in the box, but as we get older, we are able to appreciate more specialized and higher quality tools. We come to rely on them. Amplifiers should be thought of as the tools of your art. There are dozens of fine models being made by small companies. These small manufacturers provide us with some wonderful choices and you should consider a variety of their products when doing your amplifier shopping. We are now experiencing a period of vast choices in quality available to musicians. That old saw about not making them like they used to is losing its meaning. Not every old amp was a gem but there are plenty of new gems available today ...
...was incorporated in 1997. The company was formed in the interest of raising the level of musical instrument amplifiers both in sound and appearance. Here is a photo of our first cabinet design. Shortly thereafter, we developed our Console Series amplifiers which consisted of the Paramount, Paramount Club and Gotham models.
WHAT DOES VERO MEAN: Vero is an Italian word. Translated to English, it means true. It is our intent to always do business on every front with that in mind. Although Vero is not yet the most recognized amplifier brand name, it does stand for something which has long been lost to those brand name companies. Quality. For too long now, some popular amplifier companies have been coasting on the momentum of good names built decades ago. They have improved on the economies of mass production but at the cost of quality. Quality of construction and quality of tone. They routinely come out with new products touted as being the next great thing but the truth is that they are not selling the next best thing. They are actually selling the IDEA of the next best thing which is the magic that advertising provides. Hypnosis. It is our desire to break that spell. Most mass produced amplifiers do not rise above being just plain mediocre. In 6th grade, we might have thought that an adjustable wrench is the best tool in the box, but as we get older, we are able to appreciate more specialized and higher quality tools. We come to rely on them. Amplifiers should be thought of as the tools of your art. There are dozens of fine models being made by small companies. These small manufacturers provide us with some wonderful choices and you should consider a variety of their products when doing your amplifier shopping. We are now experiencing a period of vast choices in quality available to musicians. That old saw about not making them like they used to is losing its meaning. Not every old amp was a gem but there are plenty of new gems available today ...
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Date
Feb 2, 2005
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Link ID
758
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